Red is the color of focus. It helps to improve your memory, too. Researchers at the University of British Columbia showed 600 people two sets of images: one displayed against flaming red, and other displayed against cool blue. Afterward, these subjects were asked to recall what they had seen. The results were interesting: most people remembered the red set far better, with more clarity and greater attention to detail.

Say Bye-Bye to Shy

Is your wardrobe cluttered with boring blacks and whites and greys and blues? It could be a sign of reticence, and a natural tendency to mingle with the crowd. But hey, every woman needs to be noticed: dare to step out in a bold red once in a while. You’ll look and feel like a star. That’s the power of this attention-grabbing colour.

“Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick,” said Gwyneth Paltrow.

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